Jordan 'Watts' Watson is a contemporary-art curator, director, consultant, and tastemaker for the unconventional.
Through his stylish Instagram and Snapchat, the self-taught curator has deconstructed the laws of the traditional gallery, transforming the way we see and sell artworks, and learn about emerging talents. Since launching the brand, Watts has made a name for himself and paved the way for an extensive roster of artists and brands.
Daily, Watts and his small team sort through hundreds of artist portfolios and submissions to bring up-and-coming artists into his world and offer them a place in his accessible online art fair. Informed by his colorful past as a stock broker and music manager, Watts has managed to dominate the art market, delivering his curated content to a global audience of 1,700,000 followers, ranging from teens and average Joes to not-so-average celebrities, collectors, and world-famous artists.